MEDIA KIT 2024
BEST EXPOSURE TO DECISION-MAKERS
Our print readers are a senior audience of buyers, while our digital audience also contains a large number of purchase-influencers.
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Work with us throughout the year to gain direct access to our team of trusted advisors.
BEST ARTICLES AND EVENTS THAT SHOWCASE YOU
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SAFE TO WORK YOUR SOURCE OF INDUSTRY KNOWLEDGE
WHY PARTNER WITH SAFE TO WORK? OUR BRAND PROMISES SAFETOWORK.COM.AU JUL-AUG 2020 Dust suppression I dust suppression solution excel and metres mine roads Pilbara, RainStorm’s DustMag product per cent reduction operational dust, and 90 per cent saving water usage the mining sector: dust and water. per cent dust generated traffic the haul roads. DustMag has coast sales manager John Turner tells New South Wales, the state government bringing forward standard for respirable coal transition date. Starting February next year, mines will kept standard 1.5 Mining companies also face challenges operating the the mining industry. Turner says water essential coal mining, but also finite resource. key finding from report prepared by Conservation Foundation year was that coal mining major water user Australia. competing for freshwater resources with other water activities, An example water consumption mine with 455,000 square metres haul A dust control solution that does more than its name RAINSTORM DUST CONTROL, WHICH HAS LONG TRACK RECORD OF BEING ON TOP OF MINE DUST ISSUES, IS EXPANDING INTO QUEENSLAND AND NEW SOUTH WALES TO ASSIST THE MINING SECTOR. SAFE TO WORK SPEAKS WITH RAINSTORM’S EASTERN STATES REPRESENTATIVE. water cart loads per day. This totals day. The application DustMag, water. supplied and applied neatly 10 12 weeks before re-application. No water required be applied the treated surface areas over period. DustMag can save 1.3 million litres water per day. DustMag provides cost-effective long-term solution dust control and operation. “The running cost for water cart close $600,000 per year fuel, tyres, maintenance and operator, etcetera,” “In the above example, the saving the client.” DustMag unusual fact that lifespan due additional longer between reapplications roads with medium heavy traffic. roads are the key minimising truck well as increasing productivity. top once DustMag applied. years research and development into creating integrated dust control productivity and safety, unlock cost With manufacturing facilities company covers the Australian mining industry. and experience provide tailored stockpiles, dumps, underground work areas, handling and preparation plants, Western Australia, RainStorm able provide the Australian mining industry issues,” Turner concludes.
“ “ “
“Safe to Work is an excellent source of industry news. The publication covers a wide range of relevant subjects, including insights into new technology, commentary on various commodities, environmental matters and, of particular interest to me, where leaders in the industry discuss topical matters in an ever-changing world. This is even more so the case while looking to keep staff safe while meeting targets and budgets during the global pandemic.”
Steven Turner, Managing Director, Rafaella Resources
“Given my particular interest in work health and safety matters, I take a keen interest in the Safe to Work magazine. Safe to Work is an incredibly useful resource for staying up to date with developments in the resources industry. What is especially helpful is that it provides an Australiawide source of industry health and safety developments, both in terms of unfolding issues affecting the industry and innovations that have been designed to help workers go home safely at the end of shift.”
Cameron Dean, Partner, McCullough Robertson Lawyers
“Resources and energy industry employers are dedicated to physical and psychological safety across their workplaces. As an industry, safety in the workplace is more important than ever and continues to be the number one priority. Safe to Work plays an important role in delivering high-quality content to further increase safety awareness and highlight our industry’s many initiatives and programs.”
Australian Resources and Energy Group AMMA
SAFE TO WORK YOUR SOURCE OF INDUSTRY KNOWLEDGE
BEST EXPOSURE TO DECISION-MAKERS FROM OUR READERS
OF SAFE TO WORK READERS
THEMSELVES
EXECUTIVES.” “ SURVEY OF READERSHIP – JUNE 2020 Executive 30.9% Operations 32.1% Mid-level Manager 21.4% Procurement 3% Sales/Marketing 10.4% Finance 2.2% Survey conducted had a total of 484 responses.
30.9%
IDENTIFY
AS
WE CONNECT WITH DECISION-MAKERS THROUGH ASSOCIATION PARTNERSHIPS AND MEASURE ENGAGEMENT WITH STATE-OFTHE-ART DIGITAL PLATFORMS.
We partner with industry associations to support sector growth, and ensure engagement with key decisionmakers. We use advanced CRM and information systems to ensure we have the right buyers and influencers reading our content, tracking their reading habits and engagement through our platforms. This means we are able to produce content that resonates with our audience and our 12-month partners get the benefit of this engagement.
MONTHLY OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS 50,259
Numbers accurate as of July 12 2023. Circulation in total print numbers and digital reads of print magazine
SAFE TO WORK YOUR SOURCE OF INDUSTRY KNOWLEDGE
MAGAZINE CIRCULATION 6524 AVERAGE MONTHLY PAGE VIEWS 18,708 TWITTER 3615
ENEWSLETTER CIRCULATION Weekly 17,700 FACEBOOK 1500 followers LINKEDIN 2212 followers
followers
MULTI-PLATFORM EXPOSURE
12-MONTH PARTNERS GET PRIORITY ON THE BEST BRANDING OPPORTUNITIES.
EXCLUSIVE ACCESS TO DIRECT MAILOUTS TO OUR DATABASE
AMPLIFICATION OF PRINT CONTENT ACROSS WEBSITES, NEWSLETTERS AND SOCIAL CHANNELS
FIRST RIGHTS TO PREMIUM POSITIONS ACROSS PRINT AND DIGITAL PLATFORMS
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PREFERENTIAL PRICING OPPORTUNITIES TO SECURE POSITIONS
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PARTNER
GET THE BEST EXPOSURE AS A 12-MONTH
“
At Prime Creative Media we employ industry-leading journalists and editors who craft our content in-house through interviews and in consultation with our clients. Our 12-month partners get unlimited access to the team to create stories and content proven to gain traction with our audience of decisionmakers, including:
Case studies
Working with your clients to tell about shared successes
Profiles
Have your company’s story documented and distributed to the industry through a trusted third party
Product releases
Guaranteed coverage of all your new product releases
Company updates
Take your place as an industry thought leader.
PLEASE RATE HOW THE FOLLOWING SOURCES INFLUENCE YOUR PURCHASING DECISION
PLEASE RATE YOUR LEVEL OF TRUST IN THE FOLLOWING TYPES OF INDUSTRY MEDIA
“
A SURVEY OF SAFE TO WORK READERS FOUND THAT CASE STUDIES AND INFORMATION FROM TRADE MAGAZINES WERE AMONG THE MOST INFLUENTIAL AND TRUSTED SOURCES OF INFORMATION THAT INFLUENCED BUYING DECISIONS.”
SAFE TO WORK YOUR SOURCE OF INDUSTRY KNOWLEDGE
BEST ARTICLES THAT SHOWCASE YOU
SOCIAL MEDIA SOCIAL MEDIA PUBLISHED CASE STUDIES EMAILED NEWSLETTERS SUPPLIER INFORMATION PRINTED TRADE MAGAZINE TRADE MAGAZINES MEDIA WEBSITES EVENTS 0 0 100 200 200 400 300 600 400 800 500 1000 600
Survey conducted in June 2020 as part of the Prime Creative Media Industry Sentiment Survey. A total of 484 responses were collected from readers over an eight-day period.
PRIME CREATIVE MEDIA EVENTS
PROSPECT AWARDS 2023 AUSTRALIAN MINING
EVENTS TO CONNECT YOU WITH DECISION-MAKERS
“
PRIME CREATIVE MEDIA ENGAGES WITH DECISION-MAKERS THROUGH OUR PRINT AND DIGITAL MEDIA AND WITH LIVE AND ONLINE EVENTS, BOTH PRIME CREATIVE MEDIA OWNED AND BESPOKE EVENTS FOR CLIENTS.”
SAFE TO WORK YOUR SOURCE OF INDUSTRY KNOWLEDGE
AS A 12-MONTH PARTNER, OUR TEAM OF MARKETING PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.
OUR TEAM OF TALENTED EDITORS AND WRITERS WILL ENSURE THAT CONTENT ACHIEVES YOUR MARKETING GOALS, BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT ARE ENGAGING WITH WHAT’S HAPPENING IN THE INDUSTRY.
SAFE TO WORK YOUR SOURCE OF INDUSTRY KNOWLEDGE
HAD
THE BEST EXTERNAL MARKETING DEPARTMENT YOU’VE EVER
“ “
DAVID DODD National Key Accounts Manager
PAUL HAYES Group Managing Editor
JANINE CLEMENTS Client Success Manager
JONATHAN DUCKETT BDM Resources Group Lead
CHRISTINE CLANCY COO
TIM BOND Assistant Editor
JACOB NIEHUS Business Development Manager
IN B2B AND INDUSTRIALS
OUR TEAM OF DESIGNERS AND ART DIRECTORS CAN HELP SUPPORT YOUR BRANDING, FROM ADVERTISING PRODUCTION THROUGH TO INTERNAL MARKETING COLLATERAL, WITH AN EXPERTISE ON WHAT ARTWORK WORKS BEST IN CHOSEN INDUSTRIES.”
SAFE TO WORK YOUR SOURCE OF INDUSTRY KNOWLEDGE DESIGN SERVICES SPECIALISING
TOM ANDERSON Graphic Designer
BEA BARTHELSON Art Director
TOM BUCHANAN Videographer
“
DAZ WOOLLEY Art Director
KERRY PERT Graphic Designer
MICHELLE WESTON Art Director
BLAKE STOREY Head of Design
PAUL BREEN Imaging Specialist
CATERINA ZAPPIA Graphic Designer
““Safe to Work is a valuable resource for multiple areas of our business. I can stay up to date with key developments and trends thanks to a great mix of news, insights and project information. This knowledge supports Ctrack in meeting the current and future needs of the mining industry across existing and prospective customers.”
Jo Biddle, Global Head of Marketing, Ctrack
““Simplicity is best! Safety in the workplace can often be a complex issue with several issues that require us to address and simplify for the broadest audience; however, every time that we worked with Safe to Work, it has been a straightforward process that’s a pleasure! Thanks, team STW!”
Javier Riveros, Sales & Operations Manager, Breathe-Safe
““It has been a pleasure to work with the Safe to Work team. They were very supportive and knowledgeable when we were working with them on thought leadership articles. They have a highly engaged audience, and we received positive feedback from some customers, prospects and partners on our joint editorial efforts.”
Elena Shevchenko, Digital Campaign Manager, OSIsoft
SAFE TO WORK YOUR SOURCE OF INDUSTRY KNOWLEDGE FROM OUR CURRENT 12-MONTH ADVERTISING PARTNERS
INFRASTRUCTURE & RESOURCES
TRANSPORT & LOGISTICS
Prime Creative Media is Australia’s leading B2B Media and Events Company.
We are 100% Australian-owned. All of our digital assets are created and maintained in-house, and all our magazines are designed and printed in Victoria.
For the past two decades, we have worked to grow Individuals, Organisations and Industries.
We have grown from a single magazine to now publishing 40+ mastheads across multiple platforms in 20 industries with 150+ team members around Australia.
2023
AUSTRALIAN MINING
PROSPECT AWARDS
SAFE TO WORK YOUR SOURCE OF INDUSTRY KNOWLEDGE HUMILITY OUR VALUES: ACCOUNTABILITY GROWTH GENEROSITY
ABOUT PRIME CREATIVE MEDIA
MANUFACTURING
OUR PURPOSE: GROWING INDIVIDUALS, ORGANISATIONS AND INDUSTRIES” “
JANUARY/ FEBRUARY MARCH/ APRIL MAY/ JUNE JULY/ AUGUST SEPTEMBER/ OCTOBER NOVEMBER/ DECEMBER
FEATURE:
• MAINTENANCE
• Collision avoidance
• Automation
• PPE
• Fire suppression
• Safety Technology
• Workforce management
• Training and Education
• Mine waste management
• Mental health
• Workplace culture
FEATURE:
• FATIGUE MANAGEMENT
• Collision avoidance
• Automation
• PPE
• Fire suppression
• Safety Technology
• Workforce management
• Training and Education
• Mine waste management
• Mental health
• Workplace culture
FEATURE:
• MATERIAL HANDLING
• Collision avoidance
• Automation
• PPE
• Fire suppression
• Safety Technology
• Workforce management
• Training and Education
• Mine waste management
• Mental health
• Workplace culture
FEATURE:
• SAFETY TECHNOLOGY
• Collision avoidance
• Automation
• PPE
• Fire suppression
• Safety Technology
• Workforce management
• Training and Education
• Mine waste management
• Mental health
• Workplace culture
FEATURE:
• DUST SUPPRESSION AND
AIR QUALITY
• Collision avoidance
• Automation
• PPE
• Fire suppression
• Safety Technology
• Workforce management
• Training and Education
• Mine waste management
• Mental health
• Workplace culture
FEATURE:
• HAZARD AVOIDANCE AND AUTONOMOUS EQUIPMENT
• Collision avoidance
• Automation
• PPE
• Fire suppression
• Safety Technology
• Workforce management
• Training and Education
• Mine waste management
• Mental health
• Workplace culture
BOOKING: 30 NOV 23
MATERIAL: 03 DEC 23
BOOKING: 07 FEB 24
MATERIAL: 14 FEB 24
BOOKING: 10 APR 24
MATERIAL: 17 APR 24
BOOKING: 05 JUN 24
MATERIAL: 12 JUN 24
BOOKING: 07 AUG 24
MATERIAL: 14 AUG 24
BOOKING: 09 OCT 24
MATERIAL: 16 OCT 24
SAFE TO WORK YOUR SOURCE OF INDUSTRY KNOWLEDGE
PRINT – MAGAZINE FEATURES 2024
PRINT ADVERTISING SPECS
400mm(w) x 265mm(h) BLEED
410mm(w) x 275mm(h)
SAFE TYPE AREA:
370mm(w) x 235mm(h)
200mm(w) x 265mm(h) BLEED:
210mm(w) x 275mm(h)
SAFE TYPE AREA: 170mm(w) x 235mm(h)
1/2 HORIZONTAL TRIM:
200mm(w) x 135mm(h) BLEED:
210mm(w) x 145mm(h)
SAFE TYPE AREA: 170mm(w) x 115mm(h)
1/2 VERTICAL TRIM:
100mm(w) x 265mm(h) BLEED:
110mm(w) x 275mm(h)
SAFE TYPE AREA: 85mm(w) x 250mm(h)
MECHANICAL SPECIFICATIONS
Printing: Sheetfed offset / 175 lpi
Prime Creative Media will only accept material that adheres to the following information. Material that does not adhere to this criteria will be rejected.
Supplied material
1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 5mm. Trim and registration marks must lay 3mm outside of the trim)
2. Material must be supplied as a press ready pdf. All other formats will be rejected.
3. Avoid running type across the gutter of a double page spread.
4. All fonts need to be embedded into the PDF file
5. Files must be saved in CMYK format. Any non-process colors included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our color guarantee.
6. Images need to be of a minimum 300dpi at print size.
7. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print
8. Total ink limit should not exceed 300%
Advertising material for in-house design:
• Images to be supplied as jpegs*
• Text to be supplied as a text file or Word document
• Logos to be supplied as vector eps files
1/3H
1/3 HORIZONTAL TRIM:
200mm(w) x 88mm(h) BLEED:
210mm(w) x 98mm(h)
SAFE TYPE AREA:
190mm(w) x 78mm(h)
* Images and logos used on websites are not acceptable for printing purposes
TERMS & CONDITIONS
All advertisements for Safe To Work are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.
SAFE TO WORK YOUR SOURCE OF INDUSTRY KNOWLEDGE SPECIFICATIONS
Full Page FP TRIM:
1/2H 1/2V DPS
TRIM
Double Page Spread
2000px(w) x 1250px(h) / 4000px(w) x 2500px(h)
1040px(w) / 2080px(w)
STANDARD SIZE
SIZE: 2000px(w) x 1250px(h)
TOP TRIM: 250px(h)
SAFE AREA: 150px(w)x600px(h)
WHITE SPACE: 1040px(w)
2 X HIGH-DENSITY
SIZE: 4000px(w) x 2500px(h
TOP TRIM: 500px(h)
SAFE AREA: 300px(w)x1200px(h) WHITE SPACE: 2080px(w)
Webskins can be supplied at standard size or high-density size. It’s important to supply the correct white space for the size being supplied.
MECHANICAL SPECIFICATIONS
SUPPLYING YOUR ARTWORK?
File types supported, HTML5, JPG, PNG, GIF
Creatives supplied at 72dpi
Creative with white backgrounds must include a 1px solid border
MINI, MREC & LDR banners can be supplied at x1, x1.5 and x2 density if static or responsive if animated
Prime Creative reserves the right to reject or request revision to any creative which is deemed unsuitable, does not meet our specifications, or adversely affects site performance, other ad placements or user experience
Prime Creative may at its absolute discretion refuse to publish any advertising or content without reason
We are unable to serve third party sky gutters, wallpapers and Solus/eDMs
HTML (ANIMATED BANNERS)
Use the size meta tag to indicate the size of your creative – e.g. <meta name=”ad.size” content=”width=300,height=250″>
Your creative must use the click tag variable as the click-through URL: <a href=”javascript:window.open(window.clickTag)”></a>
Creatives to include a valid clickthrough that opens in a new tab or window
Can contain animation & loop twice (play through 3 times)
SVG and WebFonts are not accepted
No strobing effects on All HTML or rapid animation permitted. A backup image is required for unsupported environments.
HTML5 creative must be SSL compatible to serve on Prime Creative sites
HALF/MREC video - Auto play, 30sec max duration, audio and auto play off, includes controls. The video can sit anywhere on the HALF/MREC
The following guidelines should work for any browser that supports HTML5. However, some creative functionality may not work as desired in all environments and should be thoroughly tested
Do not exceed 15 seconds or more than 4 frames on mobile Mini Banners
TERMS & CONDITIONS
All advertisements for Australian Resources & Investment are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance.
All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.
*Standard web sizes are requried, however additional high density files can be supplied as well
SAFE TO WORK YOUR SOURCE OF INDUSTRY KNOWLEDGE
DIGITAL SPECIFICATIONS
Not to scale WEB MREC 300x250px WEB MOBILE 320x50px Type/Template Size wxh x2 High-density File Size Resolution File type WEB MREC 300x250px* 600x500px 200kb max 72ppi gif, jpeg, png, HTML5 WEB LEADERBOARD 728x90px* 1456x180px 200kb max 72ppi gif, jpeg, png, HTML5 WEB MOBILE 320x50px* 640x100px 150kb max 72ppi gif, jpeg, png, HTML5 WEBSKIN 2000x1250px 4000x2500px 800kb 72ppi jpeg, png eDM BANNER 570x100px 1140x200px 200kb max 72ppi gif, jpeg, png eDM SOLUS 600x1000px Via HTML 900kb max 72ppi HTML WEB LEADERBOARD 728x90px EDM BANNER 570x100px
No Ad content to go here white space #FFFFFF SAFE AREA 150px(w)
600px(h) WHITE SPACE Non essential elements such as colour blocks, gradients, graphics Non essential elements such as colour blocks, gradients, graphics LEFT WEBSKIN RIGHT WEBSKIN TRIM 250px(h)
the top
x
From
WEBSKIN
HIGH-DENSITY
2 X
STANDARD SIZE
SAFE TO WORK YOUR SOURCE OF INDUSTRY KNOWLEDGE FOR ADVERTISING ENQUIRIES CONTACT: JACOB NIEHUS BUSINESS DEVELOPMENT MANAGER - SAFE TO WORK T: 0466 929 675 E: JACOB.NIEHUS@PRIMECREATIVE.COM.AU